Cal
A nutrition coach you text. No app to install.
Overview
Food tracking apps ask for a lot: search, scan, weigh, repeat. Cal starts with a text. Send a photo of lunch or a quick message, and Cal logs the meal, keeps track of your weight and replies like a person would, typing indicator and all.
The interface is a conversation
Snap the plate. That’s the log.
Send a photo, snap a nutrition label or just describe the meal. Cal does the math and coaches back, without leaving Messages.
Everything a coach should do
It logs, adapts and calls your bluff.
Plain words, plate photos and nutrition labels all become logged meals. Targets reset every week from the real weight trend, and he reacts to timing, like ice cream at 11pm.
Honest by design
It isn’t allowed to invent a calorie number.
Calories come from USDA FoodData Central. Only the portion is an estimate, and Cal says when it’s unsure.
Everyday moments
Built for real days, late-night fridge visits included.
The morning rush, lunch out, the 3pm slump, dinner with friends. Cal fits into the thread people already check all day.
The voice
Funny, direct and still doing the math.
Cal sounds like a friend who happens to know nutrition, not a spreadsheet.
Pricing
Free by text. $49 for the whole program.
Logging by text stays free. The Cal Program adds photos, proactive check-ins, long-term memory and adaptive weekly targets for $49 a month or $399 a year.
Sections from sayhellocal.com.
What’s inside
- iMessage
- Text, photo and label logging
- USDA-grounded nutrition
- Weekly adaptive targets
- Proactive check-ins
- No app to install